We have been working closely alongside the best chemists and laboratory in the hair care industry to create clean, innovative, effective and safe formulas that performs at the highest possible standard. We naturally work in accordance with, and exceed, the high demands set by regulations, certifications, and authorities concerning sustainability, health, raw materials, and safety. Raw materials have been carefully selected based on our desired product claims, environmental and sustainability aspects, and current regulations.

When it comes to product development, our goal is always quality over quantity! We create innovative problem-solving formulations that are gentle for your hair and scalp – with an effortless hair care routine at its core. 

Our products are vegan, cruelty-free and comply with the EU's total ban on all animal testing, both for finished products and their ingredients.

We will always be transparent about our ingredients as we want you to feel completely safe with what you are putting in your hair.  All ingredients are carefully chosen, thoroughly examined and of course surpass the EU’s rigorous standards for clean beauty and cosmetic safety.

- 13 AMINO ACIDS TO MAXIMIZE YOUR HAIR HEALTH

- HAIR AND SCALP BENEFICIAL INGREDIENTS IN VEGAN AND CRUELTY FREE FORMULA

• Improves hair strength and hair shine
• Restores vitality to dry and dull hair
• Prevents hair breakage
• Provides extreme hydration, moisturizing and intense conditioning
• Prevents hair washing damage
• Protects against colour fading and intensifies for long-lasting colour
• Nourishes and protects the hair from within
• Improves hair structure and protects from external aggressors
• Replenishes scalp with moisture instantly and improves the its own moisturizing power
• Keeps hair and scalp hydrated all day/night