We have spent years of research alongside the best chemists in the industry and all of our ingredients are carefully chosen to create an innovative formula that is gentle for your hair while exceeding environmental and sustainability standards and current regulations.
AQUA
BENEFIT: Solvent
FUNCTION: Solvent
DETAILS: In cosmetics and personal care products, water is used primarily as a solvent to dissolve other ingredients.
ACETIC ACID
BENEFIT: pH Adjusting
FUNCTION: Buffering
DETAILS: Acid found in vinegar, some fruits, and human sweat. Has disinfecting properties.
ALANINE
BENEFIT: Anti-aging, Hydration
FUNCTION: Antistatic, Hair conditioning
DETAILS: Amino acid, one of the building blocks for the creation of protein. Occurs naturally in the human body. Significantly impacts skin’s appearance due to its protein-building capabilities. Exhibits calming properties when applied topically.
AMODIMETHICONE
BENEFIT: Hydration
FUNCTION: Antistatic, Hair conditioning
DETAILS: A type of silicone that can be used to adjust formularly texture and emolliency. Makes the hair soft, easy to comb and shiny and confers volume, lightness and shine.
ARGININE
BENEFIT: Anti-aging, Hydration, Antioxidant
FUNCTION: Antistatic, Conditioning
DETAILS: Amino acid naturally present in the body, considered essential to human development. Offers antioxidant benefits when used as a skin care ingredient. Has hydrating properties.
ASPARTIC ACID
BENEFIT: Hydration, Soothing
FUNCTION: Skin conditioning, Masking
DETAILS: Amino acid that helps build collagen. Light hydrating properties. Works as a buffering agent in cosmetics
BETA VULGARIS ROOT EXTRACT
BENEFIT: Anti-aging, Antioxidant, Antibreakage
FUNCTION: Conditioning
DETAILS: Powdered base of the root of the Beta vulgaris plant, also known as beet root extract. Conditioning, moisturizing and a source of antioxidants. Antibreakage qualities.
CETRIMONIUM CHLORIDE
BENEFIT: Cleansing, Conditioning
FUNCTION: Antistatic
DETAILS: Quaternary ammonium salt that serves multiple functions in personal care products. Works as surfactant/emulsifier that cleanses skin. Popular in hair care for conditioning, anti-frizz, anti-static, and detangling benefits. Contributes preservative benefits and may be used to inhibit unwanted odors.
CETYL ALCOHOL
BENEFIT: Hydration, Softeniing
FUNCTION: Surfactant, Foam boosting
DETAILS: Fatty alcohol used as an emollient, emulsifier, and thickening agent. In hair products, it facilitates detangling while softening the hair.
CETYL PALMITATE
BENEFIT: Conditioning
FUNCTION: Skin conditioning, Emolient
DETAILS: Ester of cetyl alcohol and palmitic acid. Helps smooth and condition dry skin.
ETHYLHEXYLGLYCERIN
BENEFIT: Hydration
FUNCTION: Skin conditioning
DETAILS: Skin-softening agent with hydration boosting properties. Multitasks with preservative capabilities to improve formulary stability. Popular in deodorants where it has an inhibiting effect on odor-causing bacteria.
FRAGRANCE
BENEFIT: Scenting
FUNCTION: Fragrance
DETAILS: One or a blend of volatile or fragrant plant oils (or synthetically derived oils) that impart scent to products.
GLYCINE
BENEFIT: Hydration
FUNCTION: Antistatic, Skin- and hair conditioning
DETAILS: Amino acid that helps the body create proteins. Skin replenishing ingredient. Produced by the body.
HISTIDINE
BENEFIT: Anti-aging, Soothing, Antioxidnant
FUNCTION: Antistatic, Humectant, Conditioning
DETAILS: Amino acid that provides antioxidant benefits and that is also capable of soothing skin.
HYDROLYZED CORN STARCH
BENEFIT: Oil control, Hydration
FUNCTION: Humectant, Conditioning
DETAILS: Modified version of corn starch known for its hydrating properties. Maintains water content of a cosmetic both in its packaging and on the skin and is very conditioning on the skin. Cleansing without being a tencid. Also functions as an opacifying agent and/or binding agent. Can be used to adjust the viscosity of a formula.
HYDROLYZED VEGETABLE PROTEIN
BENEFIT: Hydration
FUNCTION: Antistatic, Conditioning
DETAILS: The protein portion of vegetables obtained by hydrolysis, which is the breakdown of a substance when it's reacted with water. This natural ingredient conditions skin and hair.
ISOLEUCINE
BENEFIT: Hydration
FUNCTION: Antistatic, Conditioning
DETAILS: Essential amino acid that provides hydrating benefits. Helps maintaining collagen and elastin. Works with other amino acids to maintain skin’s barrier.
LACTIC ACID
BENEFIT: Anti-aging, Hydrating, pH Adjusting
FUNCTION: Humectant, Conditioning, Buffering
DETAILS: Exfoliates the surface of skin. Has hydrating properties and strengthens skin’s barrier. Helps positively influence skin’s microbiome.
PCA
BENEFIT: Hydration
FUNCTION: Humectant, Moisturising
DETAILS: Humectant derived from amino acids. Increases hydration in the uppermost layers of skin and is part of the skin’s natural moisturizing factor. Often linked with mineral electrolytes to further supercharge hydration within skin’s aquaporins.
PHENOXYETHANOL
BENEFIT: Bacteria prevention
FUNCTION: Preservative
DETAILS: Synthetic preservative widely used in cosmetics. Inhibits the development of microorganisms in cosmetic products. Backed by decades of research and safety assessments, maximum concentration allowed in EU in a ready-to-use preparation is 1% and the recommendation for children under 3 years old is 0.4%.
PHENYLALANINE
BENEFIT: Anti-aging, Hydration
FUNCTION: Skin- and hair conditioning
DETAILS: Essential amino acid. A precursor to melanin and dopamine. Helps skin retain moisture.
PROLINE
BENEFIT: Anti-aging, Hydration
FUNCTION: Skin- and hair conditioning
DETAILS: Conditionally essential amino acid used in the body’s synthesis of proteins. Helps skin retain moisture. Supports structures that keep skin looking and feeling younger.
PROPANEDIOL
BENEFIT: Hydration
FUNCTION: Emollient, Moisturizing
DETAILS: Improves absorption of ingredients to their boost effectiveness in skin. May also be used as an emollient, solvent or as support for the preservative system. natural humectant, used in many formulations. It has excellent sensory characteristics and is ecologically sustainable.
SERINE
BENEFIT: Anti-aging, Hydration
FUNCTION: Antioxidant, Humectant, Conditioning
DETAILS: Amino acid used in the body’s synthesis of proteins. Produced naturally by the body. Helps skin retain moisture. Supports structures that give skin a more youthful appearance.
SODIUM BENZOATE
BENEFIT: Anti-aging, Hydration, Antioxidant
FUNCTION: Preservative
DETAILS: Salt of benzoic acid, which is found naturally in foods like cranberries. Used as a preservative in both cosmetics and food products.
SODIUM LACTATE
BENEFIT: Hydration, pH Adjusting
FUNCTION: Humectant
DETAILS: The sodium salt of lactic acid. Works as a hydration-enhancing ingredient due to its hygroscopic nature. Also functions as a buffering agent to adjust a product’s pH value. Is an antioxidant, while higher amounts can exfoliate.
SODIUM PCA
BENEFIT: Hydration, Soothing
FUNCTION: Humectant, Antistatic,
Skin, scalp - and hair conditioning
DETAILS: Related to amino acids and occurs naturally in skin. Helps skin’s upper layers draw in and retain moisture. Staple ingredient in many moisturizing products.
THREONINE
BENEFIT: Anti-aging, Hydration
FUNCTION: Antistatic, Conditioning
DETAILS: Essential amino acid that provides hydrating benefits. Most often found in blends with other skin care ingredients. Part of peptides that contribute to visibly firmer skin. In the body, threonine plays a signaling role to maintain health.
TRIDECETH-15, TRIDECETH-3
BENEFIT: Cleansing
FUNCTION: Cleansing
DETAILS: Emulsifying, contributes to the even distribution of the product. Work together to emulsify oils, dirt, product residue and pollution from your hair
VALINE
BENEFIT: Hydrating, Soothing
FUNCTION: Antistatic, Conditioning
DETAILS: Essential amino acid that provides hydrating benefits. Part of a soothing peptide also made of lysine and proline. Works in the body with leucine and isoleucine to synthesize collagens.