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In our pursuit of beauty and well-being, we often overlook the impact our choices can have on the environment. The connection between personal care routines and ecological responsibility is a topic gaining more attention, and one area where we can make a significant positive impact is by using less water. Not only is conserving water essential for the planet's health, but it also brings about numerous benefits for our hair. 

At Septième we want to reimagine the future of hair care by stepping away from traditional hair washing routines and offering a more effortless approach to hair care. One of our visions when creating French Laundry was to offer a product that could significantly help us extend time between showers and washing, with amazing results for our hair. By using French Laundry in between washes, your hair is gently cleansed without the need to wash, rinse, or even take a shower.

Let's dive into the reasons why using less water is a win-win for both your hair and the world we inhabit.

PRESERVING NATURAL OILS

Excessive washing strips the hair and scalp of its natural oils, leading to dryness, frizz, and a lackluster appearance. By reducing the frequency of washing, you allow your hair and scalp to retain its essential oils, resulting in healthier, shinier, and more manageable hair.

PREVENTING OVERPROCESSING

Frequent exposure to water, especially hot water, can weaken the hair shaft, making it prone to breakage and split ends. Embracing a less-is-more approach helps in preventing overprocessing and ensures that your hair remains strong and resilient.

ENCOURAGING MINDFUL PRODUCT USE

Using less water encourages us to be mindful of the haircare products we apply. Opting for high-quality, nourishing products in smaller quantities can lead to better results and less overall product usage.

REDUCING ENERGY CONSUMPTION

Heating water for showers and hair washing contributes to energy consumption and greenhouse gas emissions. By cutting back on water usage, we indirectly decrease our carbon footprint and contribute to a more sustainable future.

CONSERVING A PRECIOUS RESOURCE

Water scarcity is a global concern, and every drop saved matters. By using less water in our beauty routines, we play a role in conserving this vital resource for future generations.

INSPIRING OTHERS

Our choices have the power to inspire change. As you embrace a water-efficient haircare routine, you're setting an example for others to follow, creating a positive domino effect in your community.

FOSTERING CREATIVITY

Limiting water usage can lead to innovative haircare solutions. Dry shampoos, leave-in conditioners, and alternative cleansing methods are just a few creative options that help maintain hair health while reducing water consumption and this was one of our main goals when creating French Laundry

SUPPORTING ECO-FRIENDLY BRANDS

At Septième, we recognize the importance of sustainability and want to create water-conscious products. By supporting us and other brands that, like us, care about the environment, you contribute to the growth of environmentally responsible practices within the beauty industry.

In conclusion, the benefits of using less water for both your hair and the world are clear. By adopting a mindful and water-efficient haircare routine, you not only nurture your hair's natural beauty but also become a steward of the environment. It's a small change that can make a big difference – a ripple that extends far beyond your reflection in the mirror.

We are challenging you to go an extra day or two without washing your hair. It is as simple as that to make a big difference.

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